In the middle of last year, I made explicit a transition we at Rustici Software made, moving from the name Tin Can API to Experience API, or more frequently, xAPI. Coincidentally, we started redirecting web traffic from tincanapi.com to experienceapi.com.

And this spring, we’re in the midst of substantially reconstructing our various websites (scorm.com, experienceapi.com and rusticisoftware.com). A part of this will be making rusticisoftware.com the home of all things commercial, leaving the scorm.com and experienceapi.com websites as primarily community resources.

As a part of this transition, we have moved experienceapi.com to xapi.com, because who doesn’t prefer a four letter domain name? For reasons that are somewhat beyond me, that transition works better if we change the domain prior to changing the websites themselves. So, welcome to step one of the transition, where experienceapi.com will now be xapi.com. We’ll handle the redirects, etc, so you shouldn’t have to do anything differently at all. We’ll have further content changes for you over the next several months.

As Senior Marketing Manager, Tara leads the charge on our marketing strategy by developing targeted campaigns to generate demand for our products. She coordinates our large events, advertising and enjoys digging into the data to analyze the performance of our efforts. She’s also a serious skier – she got engaged in Vail and honeymooned in Banff.