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An example of Experience API being used to help a traditional business use eLearning to expand their market.

When we were approached by Simpson Spence & Young (SSY), the world’s largest independent shipbroking group, to create a learning tool to help them with their marketing, we knew that our Experience API based platform would be perfect.

As ever, we started by getting to know their business and we learnt that much of their work involves arranging derivative contracts for steelmakers, mining companies, carmakers and other manufacturers, to fix the price of their raw materials and shipping well into the future. It turns out that researching the benefits of these derivatives contracts isn’t necessarily a priority for a busy steelmaker, but SSY believe that there is potential for growth in this area and wanted to educate existing and potential clients about the upside.

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