Posts by Tim Martin

Tim is the chief innovation and product officer with our parent company LTG, though he used to be CEO here at Rustici Software. If you’re looking for a plainspoken answer to a standards-based question, or to just play an inane game, Tim is your person.

Names and domains

In the middle of last year, I made explicit a transition we at Rustici Software made, moving from the name Tin Can API to Experience API, or more frequently, xAPI. Coincidentally, we started redirecting web traffic from tincanapi.com to experienceapi.com. And this spring, we’re in…

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The continuum of xAPI questions at ATD TechKnowledge

Just a quick note as I head from ATD TechKnowledge in San Jose to Learning Technologies in London… TechKnowledge was a good event this year. I enjoyed presenting with Margaret Roth of Yet Analytics and Megan Torrance of Torrance Learning at the xAPI Showcase, where…

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IEEE LTSC xAPI TAG A-OK

Shelly Blake-Plock announced last night via LinkedIn that he would be leading a Technical Advisory Group (TAG) for IEEE LTSC (Learning Technologies Standards Committee). This is good news, as Shelly is going to carry a real load in leading that group. In his own words,…

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We’re calling it, “Experience API”

Just a little editor’s note for everyone. You may notice that this site now redirects you more aggressively toward its experienceapi.com representation. In 2015, we heavily revised this website and established that, when it came to using xAPI vs. Tin Can, “We call it whatever…

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More of the same

Welcome to week one of the post-acquisition Rustici Software world. I just thought I’d take a moment here to discuss one of the reasons we agreed to sell Rustici Software to LTG, because it’s not all about the money. Mike and I were seeking investment…

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We call it "I call it"

On August 13th, 2015, we launched a heavily revised version of tincanapi.com. Andrew Downes has been working away, as he does, creating new content. Rather than direct it all at the blog, though, he’s been rethinking and restructuring the core site and sharing his insights…

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A fond and brief farewell

Often we blog about the people we've hired, and what we're excited about working on with them. Today, we're bidding a fond farewell instead. Over the last couple of years, Megan Bowe has played a large role in our evangelism of xAPI. This is not…

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The Experience API isn’t Big Brother, Mike is

First, a story laced with truth and lies. A couple of years ago, Mike and I decided to hire remote employees at Rustici Software. As "managers", Mike and I felt it was important to visit our remote employees in their place of business once each…

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